| Demographic Data |
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Census Data AGS has processed and makes available the vast majority of data from the 2000 Census and has retained a core variable set from the 1990, 1980 and 1970 Census. The 2000 Census SF1 and SF3 databases including base population counts, income information, educational achievement and employment information have been incorporated into the current year estimates Estimates and Projections The estimates and projections database includes a wide range of core demographic variables for the current year and for both 5- year projections, covering five broad topic areas: population, households, income, labor force, and dwellings. With a foundation of the Experian household-level databases and over fifteen years of experience in demographic forecasting, AGS offers the highest quality demographic estimates in the marketplace today. Consumer Expenditures (CEX) AGS provides current year and projected expenditures for over 390 individual categories that collectively cover almost 95% of household spending. Based on extensive modeling of the BLS Consumer Expenditure Survey, CEX provides reliable estimates of market demand and average household expenditures. Simmons Consumer Behavior Based on the latest "doublebase" Simmons Market Research Bureau (SMRB) surveys, this consumer behavior database offers insight into the consumption patterns and preferences of consumers. A total of 2679 variables have been loaded from the Simmons survey. Insource Consumer Profiles This series of variables are presented as relative indexes, derived from an analysis of the Experian BehaviorBank and Automotive databases using the MOSAIC classification system. Included in this database are a number of variables related to direct marketing responsiveness. BusinessCounts Daytime Population BusinessCounts is a geographic summary database of business establishments, employment, and occupation, The core BusinessCounts data, which now utilizes the industry standard InfoUSA database as its primary source data, includes data to the major SIC group with detailed establishment types. Assets & Debts / Net Worth This database provides an important look at the financial health of households - including information on the nature and value of both the assets and debts of households, and of the net worth of households. This database is based upon recent surveys of consumer finances undertaken by the Census Bureau, supplemented by statistical modeling in order to provide geographic estimates. CrimeRisk CrimeRisk is the result of an extensive analysis of over seven years of FBI crime statistics. Based on detailed modeling of the relationships between crime and demographics, CrimeRisk provides an accurate view of the relative risk of specific crime types at the block group level. WeatherRisk and QuakeRisk Many businesses are subject to severe loss because of natural hazards. Using historical records of various weather and earthquake phenomena, these databases provide risk assessment staff with accurate and detailed indexes of relative risk for each hazard type. Climate The AGS climate database includes temperature, precipitation, degree-days, and air quality measures. Unlike other databases that are to a county level only, the AGS Climate database provides details to the block group level. Derived from an extensive analysis of historical climatology data, this database provides a detailed view of local climate, which is vital in merchandising analysis. MOSAIC™ Segmentation MOSAIC is Experian's multi-national geodemographic segmentation system, available in over twenty countries worldwide. AGS demographics are an integral part of the MOSAIC system within the United States. MOSAIC licenses include a profiling tool authored by AGS. |
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