| Financial Services Data |
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BranchInfo Data
Although today's financial institutions meet customers' needs through a variety of inexpensive delivery alternatives, such as the Internet, full-service brick-and-mortar branches remain important to customers. Branch visits present an excellent opportunity to build and extend a personal relationship and offer the specific products and services that serve the customer's individual needs. This is a clear advantage over financial institutions that do not have a physical presence. Institutions that strengthen their customer relationships have a better understanding of how to serve their customers and respond to the products and services they demand. MarketBank Data MarketBank databases from RPM Consulting identify the real potential for new retail banking and investment business among both existing customers and prospects. Estimates of financial services usage by product for every U.S. block group offer the finest granularity without invading customer privacy. Data is aggregated by branch trade areas, sales territories, and other large area geographies. With MarketBank Data You Can
Financial institutions typically maintain more information about their customers than most businesses do. However, this data describes the current business relationship and activities that customers have with the institution instead of the potential that probably exists and could be realized. MarketBank data helps financial institutions understand the potential in both their overall markets and current customer portfolio. |
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